Elevate Connection With Enhanced Paid Tools For Facebook And Instagram
Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. Time. With limited time and resources, oftentimes trade-offs are made between managing organic social efforts and optimizing through paid strategy. But this is short sighted decision making. Paid social has much more to offer than increased impressions, clicks, video views and conversions. In the same way that organic social fosters real connection, at the heart of an effective paid strategy is a simple yet powerful lesson: Every ad is a chance to connect and expand your world....